Craig, what do you enjoy and appreciate most about working in New England and surrounding areas?
My experience is the deep concentration of artisanal talent that exists in this part of the country. This extends to many trades, from cabinetmaking and carpentry, upholstery and furniture restoration and of course, fine painting and finishing.
When did you discover your passion for transforming living spaces via interior design?
I never planned for a career I could be passionate about, let alone aspire to be a creative entrepreneur. I studied and sought work (very successfully) in the financial services industry as a software architect, leading projects that efficiently automate essential workflows and maximize user experiences.
Similar to interior design, ironically, I use those same skills to this day. My creative talent and gift were always there, it just took a curious incident to change my life’s trajectory: A friend accidentally broke my sofa as he sank into it.
How is home automation changing the way people live and enjoy their homes?
How is it not? The “Hey, Alexa” novelty aside, simple, unifying tasks are now quite easy to accomplish. I don’t mean just being able to listen to music, set lighting scenes or stream TV or automate window shades and set thermostats. What’s now changing is the ease at which these different systems communicate with each other and most importantly, the ease and simplicity of the user experience presented beautifully on our personal devices and smartphones. Because what good is it if the user’s experience is unpleasant?
In working with clients over the past 10 years, is there a project that stands out? What made it unique?
Frankly, I tend to enjoy the client synergy (just slightly) more than the projects per se. When the relationship works, everything always falls into place. This usually involves unbridled enthusiasm and the sincere trust that everything will be beautiful in the end.
What makes Platemark Design stand out from other Interior Designers in Greater Boston?
Our work - and the way in which we work - is driven by our high standards of excellence in each phase and turn of the project, not just a promised result that furthers to enhance our portfolio. Client satisfaction prevails throughout the entire journey with Platemark because we over-deliver on promises.
How do you define a successful project?
A fully-satisfied client typically expressed with laughter and sometimes tears.
Please provide a FAQ you receive from clients and the answer.
How Long will it Take?
Depending on the scope of work, your project could last anywhere from 12 to 16 weeks after the design is approved — longer, if we are undergoing a project with construction and remodeling.
The fact is, everything in the Design world works very slowly and carefully. At the moment we are experiencing an increased demand for services. There are many companies that will lead you to believe they can do things quickly, only to disappoint. But that is not our company. We favor quality over speed, every time.
Who inspires you?
Extremely driven female artists and industry leaders: think Barbra S., Joan C., and Oprah
Who are the local businesses that you feel deserve a mention and why?
I cannot perform my job without the help from many talented businesses we work with locally. To name some: Masterpiece Woodworks builds my custom furniture designs, which are only ideas until their expert hand makes them - for lack of a better word - masterpieces. And Designers Services for all our logistical receiving and delivery. That’s where the magic really happens.
Is there anything a potential client can do to prepare for an in-home consultation?
I encourage clients to clip magazine images, online inspiration, travel pictures from memorable hotel stays, and even think about how they want to feel in the space. I’m very intuitive and with a few cues can swiftly interpret where a client’s dreamland lies.
Anything else our readers should know about your business and services?
More advice, really: Always remember your dimmer switches.